Cricket’s Background Music

As most Indian kid growing up in the ‘90s did, I grew up being a cricket fan. There was a lot of revering of them stars, a lot of mimicking those bowling actions, a lot of friendship forged or broken depending on whether or not you liked a player/team. Up until my early-teens or so, it was just following the upper crust of cricket – the international scene. And then, slowly the interest sunk deeper, to the domestic set up. There would be swift turning to the last page of The Hindu, and flipping open the last leaf and scan the near-ignored black and white corner of the page- “Ranji Trophy” updates. All the scores in 4 to 5 inches of column space and a brief report on Tamil Nadu’s bitter-sweet success.

After many years (since) of following domestic cricket, I finally chanced upon being at a game when I was in Baroda in the winter of 2011. Haryana were visiting us/Baroda. The magnificent Motibaug Stadium was the theatre. I had since witnessed a few games there, and noticed a good interest from the local crowd, which engaged themselves with the game and the players at a very deep level. The fan following at the domestic level was good to watch. We would find people who would talk about teams from the past, the visiting teams that gave Baroda a tough time and of course the future (read as “selection game”). It was also around the same time when I started to develop a decent reading habit, and most of the books are on cricket. In this article, I will write a bit about a couple of books that took me closer to the domestic scene.

THIRD MAN, by V. Ramnarayan.

Ramnarayan played for Hyderabad in the golden era that preceded the Mohammad Azharuddin period of Indian cricket, moving to the city from Madras/Chennai. He documents the scene of South Indian collegiate, club and the larger domestic cricket in the book. The names that flow through the pages of the book leave you breathless. There is a chapter on the players in the Hyderabad team he played with. Some of the names – ML Jaisimha, MAK Pataudi, Abbas Ali Baig, Syed Abid Ali – make you feel that that Hyderabad era had arguably the most aesthetic team in Indian cricket history.

There are other names of players who graced the domestic circuit and made competition for the Indian berth that much tougher. Ramnarayan, being a spinner himself, talks in length about the greatness of those spin wizards. S. Ventaraghavan, Erapalli Prasanna, B.S. Chandrasekhar, VV Kumar, Noshir Mehta etc. He tells such a well scripted story of the game behind the veil of international cricket, about the hard work that it takes to reach and stay there. It makes you fall in love with that place in cricket that isn’t touched upon enough in literature.

A CORNER OF A FOREIGN FIELD, by Ramachandra Guha

While Ramnarayan’s book would rob you of your breath, Guha’s would make you sweat. A Corner of a Foreign Field is the melting pot of all things Indian cricket. Guha condenses tons of history into one book that will burn in your pockets until you finish it from cover to cover, a fitting testimonial to his capability as a wonderful historian. The book takes you to the 19^th century and early 20^th century to start, through the British Raj in the Bombay-Poona belt, how Englishmen and Indians both played cricket – first, separately, then against each other, and later with each other. The cricket also showed how the caste system seeped into cricket and how cricket rose above that. “India’s first cricket hero” – Palwankar Baloo – is among the earliest subject the book follows. He was a Dalit whose tale ran parallel with the social and cricket picture of the times. The story is all so very beautifully told. The Baloo brothers are the first family of cricket.

The book then talks about the famous Triangular tournament of Bombay, which later expanded into Quadrangular and Pentangular. At that stage, it was part communal, part political but whole cricket. The following of those games was huge, pan-India. Kings and traders would vie for a spot in the team(s), and took great pride in the victories. Many thrilling matches were recorded in the chronicles of those tournaments, and needed the author to be extracted from old newspapers, telegrams, letters and also by word of mouth. It is hard work, which you can see by glancing at the references at the end of the book.

The book then goes through the times of Freedom struggle - the commencement of Ranji Trophy and fall of the Pentangular. The change was needed, or atleast as per the political image of the times, to shape the people’s thoughts away from religion based divisions. It had its own pros and cons. But the Bombay Tri/Quad/Pentangular Tournament teaches you, through cricket, how the Indian society changed from the late 19^th century to the mid 20^th century. It talks in lengths about the European, Parsi, Hindu, Muslim and ‘The Rest’ teams and players that made the tournament that it is now – the foundation to Indian cricket. The book educates you about Indian cricket, and in the classical way that a book leaves you to imagination you recreate all those glorious matches in your head. It is beautiful. The sheer quality of the collection, the anecdotes, the names, and the stories compiled into one book will indulge you.

Bonus

Makarand Waingankar wrote a book on Mumbai cricket – A Million Broken Windows – that has profiles of many names and games, and the stature of Mumbai Cricket from then to now. Aakash Chopra has written two books on his days with the Ranji winning Rajasthan state cricket team – Beyond the Blues and Out of the Blue. But, I haven’t found much more than them. How did cricket fare in the Victorian East? How did Rajasthan become a strong force in the ‘60s? There is a lot to write and read, such is the vastness of Indian cricket and its history.

Image courtesy flipkart.com

Arouse Interest in Domestic Cricket, Airtel!

Today, one of Indian domestic cricket's biggest problem is that it isn't attracting enough attention or viewership or interest of the general public. The fandom is limited, and almost all of them would be "die hard" fans, branches of families who have had big interests in their local team, passing on the passion from generation to generation. In India, the best such association of fans to their domestic team can only be seen in Mumbai, and traces in maybe TN, Delhi, Bengal, UP etc. My dad tells tales about the Gopalan Trophy...such was the following of the local team in those days.

Nowadays, people don't know much about their local stars until they make an appearance on television in coloured clothings. The NEO network's two channels have helped televise some domestic games. The Challenger Trophy brings the best few in the country in a round robin league, which is probably the most viewed domestic tournament in India. Yet, Ranji trophy, or even Duleep trophy doesn't attract half as much attention of viewers or followers alike.

There has to be ways to get over this. There is.

Yesterday, while watching the channel 'NEO Cricket', I learnt that Airtel sponsors all domestic cricket leagues and tournaments in India.

Airtel is one of the leading telephone, cellular, broadband and DTH television service provider in India, with nation-wide coverage in all aspects.

I believe that this link between Airtel and the domestic cricket can help bring the cricket closer to people. Airtel can be the mediator to bring the happenings to the people.

Airtel services include packages for cricket, wherein the subscribers would get score updates and news from international games and events. Such services can be extended to the domestic set-up too.

Airtel can allow its customers to subscribe to packages for any Ranji team (extend to Vijay Hazare and Syed Mushtaq Ali trophies). The subscribers would then be given information at toss (toss, teams) and score updates at lunch, tea and stumps for all days of play. And at stumps on each day, update all subscribers with scores from all the games being played across the country.

All subscribers can be allowed to follow other non-state-specific tournaments without hassles, meaning, without any further subscription procedures. This would involve coverage of Deodar, Duleep and Irani trophy.

The cricket package for international games was priced at Rs 30 for 30 days. Airtel would know best on how to price the packages for the domestic games. Ranji season would see atleast 4 games every month for each team. There will be one-dayers and T20s too.



Marketing this is simple too. As of now, the BCCI is able to promote its domestic leagues only on its channels - NEO Sports and NEO Cricket (both paid channels, require set-top-box or DTH). With Airtel involved, there are no boundaries. Advertisements on all local channels can catch the attention of target audience better. Print media in each region can advertise for subscription of their local team's cricket update service pack.

This has multiple benefits :-
1. More people can now follow their local cricket team in the domestic league. One large step in creating a larger fandom for the domestic teams.
2. Airtel will have more revenue, might also generate more customers if the venture is a success.

A win-win situation? Yes!

I want to see that day when a Yorkshire fan would be jealous of the fandom of Jharkhand.